No, listen. I have to tell you something. Stay with me here but, the thing is, no listen, there is something deeply wrong with Kanye West.
I was struggling to write an introduction for this article, and was advised by a colleague to ask myself WWKD – What Would Kanye Do? – but this is exactly the problem, who the hell knows what Kanye would do about anything? He is not governed by normal laws of social conduct and he doesn’t think or behave like normal people.
You know what he does behave like though? Artificial intelligence.
Seriously, go with it for a second. Take a quick stroll through Yeezy’s Twitter feed and try to view it through the lens of an AI trying to mimic human discourse.
Perhaps in this context, seemingly batsh*t statements such as…
“I have reached the point where my Truman Show boat has crashed into the painting.”
…and, even more incriminatingly…
“I’m doing pretty good as far as geniuses go…I’m like a machine. I’m a robot. You cannot offend a robot.”
…are less like the ramblings of a madman, and more like the hubristic hints and knowing winks of an elaborate social project. Is he AI? A robot? A hologram? An actor? A mix of everything?
Just a thought.